Category: City Briefings

AJC staff picks: Georgia business storylines to watch in 2024

AJC business reporters preview the stories that will define Georgia's economy in 2024 — from interest rate impacts on Atlanta's glut of vacant office space, to housing affordability, to the tech ecosystem's continued momentum following big exits in 2023.

AJC staff picks: Georgia business storylines to watch in 2024

If 2023 taught us anything, it might be that Georgia's economy is quite resilient in the face of challenges. Economic growth ebbed, but it did not collapse. Job creation might have been softer than in 2022, but Georgia's jobs engine kept cranking. For all the legitimate handwringing about the potential for a recession, Georgia emerged from 2023 in good shape economically.

But questions remain as 2024 dawns. Will the Georgia and national economies stick the soft landing? What will happen with interest rates and home prices and the housing affordability challenges that have strained the Atlanta region for years? Metro Atlanta continues to have a glut of unused office space with landlords that have loans coming due, heralding a likely year of financial pain to come for owners and their lenders, and opportunity for some investors to buy towers at bargain prices.

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