The Pop-Up Opportunity Fund: How $5,000-to-$50,000 Grants Put 13 Local Businesses in Downtown Storefronts Before the World Cup
Launched in January 2026 with Invest Atlanta and Showcase Atlanta, the Downtown Pop-Up Opportunity Fund paid tenant-improvement costs for independent retailers and restaurants opening vacant storefronts - 13 of them by June, including Hell Yeah! Gluten-Free Bakery on Auburn Avenue.