The stretch of Boulevard between North Avenue and John Lewis Freedom Parkway hasn't typically been associated with the word "luxury" for generations, but a new multifamily project aimed to change that in 2024. Following a construction phase stretching across several years, the mixed-use 555 Boulevard development began moving in its first residents that spring, with two months of free rent offered as a leasing incentive -- typical for newer intown multifamily projects at the time.
Promotional materials and leasing signs asserted the project had brought "five-star living in Old Fourth Ward." The project broke ground back in 2019, consuming what had been a large, vacant corner lot for more than a decade. According to architecture firm Goode Van Slyke, the $26 million project offers 106 modern apartments and street-fronting retail space, built as five stories of wood construction over four stories of concrete, with the parking structure almost entirely concealed. Its stair-step courtyard design, tucked into a hollowed backside section of the building, echoes another Dezhu US project -- the J5 condos on Juniper Street in Midtown.
Rental options range from 361-square-foot studios starting at $1,430 monthly to two-bedroom, two-bathroom units at 1,158 square feet for $3,047 monthly. Amenities include a pet spa, a covered rooftop lounge with a kitchen, a demonstration kitchen in the resident social lounge, and a large fitness center -- though no pool. The building leans on its location for the rest of the pitch: walkable proximity to Ponce City Market, City Winery, Historic Fourth Ward Park, and Central Park.
Original reporting by Josh Green for Urbanize Atlanta, published May 2024.
