Before Auburn and Baylor open the college football season inside Mercedes-Benz Stadium, the block outside gets its own party. Rise ATL is Centennial Yards' game day series in the Entertainment District — food, drinks, music and a crowd that spills straight from the pavement into the stadium gates.
The pre-game runs 1:30–3:30 PM, closing out right as the Aflac Kickoff Game gets underway at 3:30. That timing is the whole point: park once, eat and drink on the plaza, then walk in.
Rise ATL is not a one-off. Centennial Yards runs the series on every game day — the college football openers and every Atlanta United home match at Mercedes-Benz Stadium. See the Atlanta United edition for the fall run.
Free to attend. Details via Centennial Yards.
