Rise ATL kicks off Thursday, June 11 and runs daily through July 15 at the Centennial Yards Entertainment District — Atlanta's answer to a World Cup fan zone. Tagline: "Where the 404 Meets the World."
The activation pulls in a rotating cast of homegrown vendors: Coffee Plant Co., King of Pops (with a semi-finals ticket giveaway), and a custom hat bar and caricature booth for one-of-a-kind keepsakes. Centennial Yards tenants Khao Thai Isan and Shake Shack will run popups on select days.
Anchor experiences inside the district:
- Cosm Atlanta — get a first look at the new immersive venue, watching World Cup matches pitchside inside the Shared Reality dome.
- The Irish Exit — try the "Split the G" Guinness challenge to see if your sips match up.
Getting there: MARTA blue or green lines to the SEC District Station (formerly GWCC/CNN Center), or pre-purchase match-day parking via Centennial Yards.
Located steps from Mercedes-Benz Stadium and the FIFA Fan Festival at Centennial Olympic Park — the perfect double feature for a World Cup day downtown.
