When Azalea Fresh Market opened inside the Olympia Building at 25 Peachtree Street last August, the question was whether a full-service grocery could actually work in the heart of downtown. Ten months and more than 150,000 customer visits later, the answer is in — and a second location is on the way.
The downtown store, tucked into the two-story Art Deco landmark beneath the circular Coca-Cola sign at Five Points, has seen average daily revenue climb nearly 20 percent since launch. One stat stands out: roughly one in five dollars spent goes to prepared foods, grab-and-go items, café offerings, and sushi — about five times the industry average, and a clear signal of how downtown workers, residents, and students actually use the place. It's open 7 a.m. to 10 p.m. daily.
The market is a partnership between Savi Provisions founder Paul Nair, the Independent Grocers Alliance, Invest Atlanta, and Mayor Andre Dickens' office — a deliberate attempt to solve a food-access problem the private market had ignored. The Olympia Building itself sat without a grocery anchor after Walgreens closed in spring 2024.
Location No. 2 heads to Campbellton Plaza on Campbellton Road in Southwest Atlanta, west of Fort McPherson: a 16,000-square-foot store already 30 percent complete and slated to open in fall 2026. Nair says the second store will increase buying power, customer service, and economies of scale; Dickens framed the expansion as an opportunity for residents "who have long faced barriers to healthy, affordable food."
Local vendor partners — Westside Community Market, Alon's Bakery, Arden's Garden among them — round out the shelves. For downtown, the takeaway is bigger than groceries: a city-subsidized retail experiment at Five Points just proved out well enough to replicate. That's a template, not a one-off.
Original reporting: Urbanize Atlanta (June 18, 2026)
