Category: Downtown Development

A Second Moxy Hotel Was Headed for Downtown, Filings Showed

City filings pointed to a 13-story, 183-room Moxy by Marriott rising on Marietta Street near Centennial Olympic Park and Mercedes-Benz Stadium, timed to downtown's World Cup buildout.

Rendering of the proposed Moxy hotel tower in downtown Atlanta

Downtown Atlanta's tourist and stadium district had another hotel in its pipeline as of early 2024: city permitting filings pointed to a second Moxy by Marriott planned near Centennial Olympic Park.

Filings with Atlanta's Office of Buildings showed developers Nexera Capital and Emerge Hospitality Group aiming to demolish a low-rise building at 329 Marietta St. to make way for a 13-story, 183-room hotel — rising next to and above the existing Hyatt Place, within easy walking distance of Centennial Olympic Park, the Georgia Aquarium, the Georgia World Congress Center, and Mercedes-Benz Stadium. The development team had said publicly it hoped to move as fast as possible, with downtown set to host FIFA World Cup matches in 2026.

Plans from Elevate Architecture Studio call for a rooftop lounge, a street-level open-air bar, a speakeasy, and several other gathering spaces, plus what filings describe as "multi-story, lighted signage wrapping a corner of the building over entries." Fulton County property records show the .35-acre site sold for $4 million in the summer of 2022.

Marriott positions the Moxy brand as "playful, affordable, and stylish" relative to its more upscale flags, with more than 125 locations operating worldwide. Atlanta already has one: a dual-branded Moxy/AC Hotel on 14th Street in Midtown, which opened in time for the city's 2019 Super Bowl — a similar mega-event-driven timeline to the one this downtown project was chasing.

Original reporting by Josh Green for Urbanize Atlanta, published January 2024.

Centennial Olympic Park

Centennial Olympic Park

Centennial Olympic Park, once a neglected area in downtown Atlanta, was transformed into a vibrant gathering space for the 1996 Summer Olympics through private donations and community support. Today, the Park anchors a thriving entertainment district, contributing significantly to Atlanta's economic growth.

265 Park Ave W NW | Atlanta

Georgia Aquarium

Georgia Aquarium

One of the largest aquariums in the world, home to whale sharks, beluga whales and manta rays across seven galleries in the Centennial Park district.

225 Baker St NW | Atlanta

Mercedes-Benz Stadium

Mercedes-Benz Stadium

Home of the Atlanta Falcons and Atlanta United, with a retractable petal roof and a famously priced concession menu. Hosts World Cup matches, the SEC Championship, the Peach Bowl and major stadium tours.

1 AMB Dr NW | Atlanta

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