Atlanta is considering allowing open alcohol containers in South Downtown to attract more visitors, particularly during the FIFA World Cup games this summer. Currently, drinking alcohol on streets or sidewalks outside permitted businesses requires a special permit, but proposed legislation would create an entertainment district for those 21 and older.
City Council Member Jason Dozier introduced the legislation in partnership with South Downtown developers Jon Birdsong and David Cummings. The development spans 57 buildings across roughly 16 acres between Underground Atlanta and Centennial Yards, with proximity to Mercedes-Benz Stadium and City Hall.
Dozier stated that "South Downtown is where a lot of our city's activity is going to be, not just with World Cup, but also in the years beyond." Retail leasing representative April Stammel emphasized creating a "walkable, people-oriented" neighborhood where patrons can move between businesses with beverages in hand.
City officials aim to boost the estimated $500 million economic impact from World Cup games by encouraging extended visitor stays. Around 300,000 visitors are expected downtown from mid-June through mid-July for eight games, including a semifinal match.
Atlanta public defender attorney Zachary Perry supported the legislation, arguing that public drinking prohibitions disproportionately affect low-income residents. Several metro Atlanta cities already have entertainment districts with similar open container provisions.
Source: The Atlanta Journal-Constitution