What to see
World of Coca-Cola mixes the brand’s history with hands-on exhibits. Coca-Cola Stories fills its galleries with hundreds of artifacts, vintage ads and a 1939 delivery truck. The Vault walks through the myths and history behind the formula, from 1886 to its move into this building in 2011. Newer spaces include the Beverage Lab and The Studios, where guests can remix and co-create, plus a scent exhibit about how smell shapes taste. You can also meet the Coca-Cola Polar Bear and catch a film in the Coca-Cola Theater.
Taste it
A highlight for many visitors is Taste It!, a tasting room with multiple stations. The flavors range from sweet to spicy to slightly savory, and each one reflects local tastes in a different part of the world.
Before you go
The attraction is open seven days a week and closes only on Thanksgiving and Christmas. A typical visit takes about two hours. General Admission is self-guided. Guided Tour tickets add a Coca-Cola Ambassador and require a set time slot. Tickets are best bought in advance on the official website, where online sales end an hour before closing each day. Atlanta CityPASS includes admission. Everyone goes through a security check on arrival, and single strollers are recommended at busy times.
Getting here
World of Coca-Cola has its own parking garage, which includes EV chargers. Pemberton Place, an outdoor green space, sits next to the attraction, and the Georgia Aquarium and Centennial Olympic Park are also in the Centennial Park District.
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