Category: Festivals & Markets

Georgia, the Whole Day Through — World Cup Immersive Experience (Match Day Edition)

A free immersive, interactive, and uniquely Georgia experience marked by the flavors, sights, and sounds of the state. Held just inside the Georgia World Congress Center, steps from Centennial Olympic Park and Mercedes-Benz Stadium.

Atlanta 2026 FIFA World Cup host city logo

FIFA World Cup 2026™ (FWC26) at "Georgia, the Whole Day Through" – an immersive, interactive, and uniquely Georgia experience marked by the flavors, sights, and sounds that define the state.

The free, limited-time-only event is held just inside the doors of the Georgia World Congress Center and steps away from Centennial Olympic Park and Atlanta Stadium (known year-round as Mercedes-Benz Stadium). No ticket or advance registration is required.

The event runs as a preview on June 11, and is open on every FWC26 Atlanta match date: June 15, 18, 21, 24, and 27, and July 1, 7, and 15.

Location

Georgia World Congress Center Authority (GWCCA)

285 Andrew Young International Blvd NW

Atlanta, GA 30313

The venue

Georgia World Congress Center Authority (GWCCA)

285 Andrew Young International Blvd NW, Atlanta

A state agency, Georgia World Congress Center Authority(GWCCA), is proud to be the team behind some of Georgia's most iconic destinations — Georgia World Congress Center, Centennial Olympic Park, Mercedes-Benz Stadium, and Signia by Hilton Atlanta. Since 2014, we have also led operations at the Savannah Convention Center, connecting the state's top two tourism hotspots. Our downtown Atlanta campus spans more than 200 acres of world-class event space — making it the largest combined convention, sports, and entertainment destination in North America. But we're not just big in size; we're big on impact.

View place: Georgia World Congress Center Authority (GWCCA)

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