Category: Downtown Development

Inside Hotel Phoenix: A Photo Tour of Centennial Yards' 292-Room Tower and Its New Poolside Tailgate Club

A look inside Hotel Phoenix, the 19-story Centennial Yards tower now hosting a poolside Tailgate Club on game days.

Lobby lounge at Hotel Phoenix in Centennial Yards, with floor-to-ceiling windows framing Mercedes-Benz Stadium

Football season has handed Hotel Phoenix a new job. The glassy 19-story tower at 70 Centennial Olympic Park Drive, directly across from Mercedes-Benz Stadium, has started staging the Phoenix Tailgate Club on its third-floor amenity deck, turning what used to be the empty air above the Gulch into a pregame party with a view of the stadium roof.

The tailgates run ahead of Atlanta Falcons, Georgia Bulldogs and SEC Championship games at the stadium this season. Each one pairs chef-led grilling on Big Green Eggs with lawn games, cocktails from beverage director Thandi Walton, a live DJ and big-screen viewing. Tickets are $95 for anyone 13 and older and $45 for kids ages 5 to 12, and the price covers the food, two drinks and $15 off valet parking.

The second tower at Centennial Yards

Hotel Phoenix opened in December as the second finished high-rise at Centennial Yards, the $5 billion, 50-acre rebuild of the downtown Gulch. We followed it from the day it topped out and dropped the Anthem name through the moment it set its opening date. It sits beside The Mitchell, the project's first apartment tower, and next to an entertainment district that is still partly under construction. For the bigger picture, see our look inside Centennial Yards.

Construction started in late 2022. The finished building holds 292 guest rooms, 15 suites and a penthouse, and every room has 10-foot windows aimed at the stadiums and the skyline. Large LED signage panels are mounted across the glass exterior.

What's inside

Off the lobby, Zephyr serves a Southern-leaning brasserie menu, and its bar, Bar Z, opens straight onto the main floor. Urbanize's advice is to order the handmade cornbread with smoked bacon and Tabasco butter. The lobby lounge is built around the view: tall windows put the stadium's angled facade right behind the banquettes.

The third floor is where the hotel spreads out. A resort-style terrace lounge called Bless Your Heart, an outdoor pool and an event lawn called The Green all opened this summer, with sightlines running from the stadium to the Gold Dome and on to Midtown. A small Chef's Garden around the deck grows produce that ends up in the kitchen's dishes and the bar's drinks. The hotel also has about 15,000 square feet of event space, more than half of it a ballroom.

Art is part of the pitch, too. Curator Matthew Whitaker assembled more than 20 works by Atlanta and national artists, meant to tie the building to the city's history and culture.

If you're thinking about a room, rates this month start at $259 a night for one king bed. At the top end, two-bedroom stadium-view suite packages of roughly 975 square feet, with valet parking and a $75 credit at Zephyr, run north of $1,100 a night.

The hotel is part of the Centennial Olympic Park side of downtown, a short walk from State Farm Arena and the stadium.

Original reporting and photos by Josh Green for Urbanize Atlanta.

Centennial Yards

Centennial Yards

The 50-acre redevelopment of the Gulch into a mixed-use district of housing, hotels, offices and entertainment — anchored by Cosm, Live Nation and an eight-acre entertainment district across from Mercedes-Benz Stadium.

125 Ted Turner Dr SW | Atlanta

Hotel Phoenix Atlanta

Hotel Phoenix Atlanta

Centennial Yards' first new high-rise hotel rises at Mile 0, the historic terminus of the Western & Atlantic Railway where Atlanta began — 292 rooms of refined-industrial luxury steps from Mercedes-Benz Stadium, the Georgia World Congress Center, and Centennial Olympic Park. Grab dinner at Zephyr Southern Brasserie, then catch skyline views from the Bless Your Heart rooftop bar.

70 Centennial Olympic Park Dr NW | Atlanta

Centennial Olympic Park

Centennial Olympic Park

Centennial Olympic Park, once a neglected area in downtown Atlanta, was transformed into a vibrant gathering space for the 1996 Summer Olympics through private donations and community support. Today, the Park anchors a thriving entertainment district, contributing significantly to Atlanta's economic growth.

265 Park Ave W NW | Atlanta

Mercedes-Benz Stadium

Mercedes-Benz Stadium

Home of the Atlanta Falcons and Atlanta United, with a retractable petal roof and a famously priced concession menu. Hosts World Cup matches, the SEC Championship, the Peach Bowl and major stadium tours.

1 AMB Dr NW | Atlanta

State Farm Arena

State Farm Arena

Home of the Atlanta Hawks NBA team and one of the largest arenas in the US, hosting major concerts and events.

1 State Farm Dr NW | Atlanta

Zephyr Southern Brasserie @ Hotel Phoenix

Zephyr Southern Brasserie @ Hotel Phoenix

Southern brasserie blending French artistry with locally sourced ingredients inside the boutique Hotel Phoenix on Centennial Olympic Park Drive. Serves breakfast through dinner with shareable plates, an inventive cocktail program, and reservations via Resy.

70 Centennial Olympic Park Dr NW | Atlanta

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