Smorgasburg, the weekly open-air food festival labeled the "Woodstock of eating" when it began in Brooklyn, will open a location in Atlanta this fall.
The weekly event will bring together a mixture of food trucks, pop-up tents, local retailers and artists in the new South Downtown development beginning in October, according to a news release. Atlanta is the fourth city to land a Smorgasburg location after the business expanded from New York to Los Angeles and Miami.
Smorgasburg functions like a semipermanent food hall open to the elements, hosting a mix of established vendors and up-and-coming businesses. Food trucks and pop-ups provide the food and nonalcoholic beverages while Smorgasburg sells alcohol from bars inside the venue. About 50,000 people visit the festival's three current locations each weekend.
Vendors at Smorgasburg Atlanta will be chosen through a competitive application process, "with an emphasis on innovation, cultural authenticity and quality." Smorgasburg Atlanta will be located between the Garnett and Five Points MARTA stations on Forsyth Street at a site currently occupied by a paid parking lot.
Smorgasburg adds to the buzz around South Downtown, the development owned by Jon Birdsong and David Cummings, which has already attracted Spiller Park Coffee and El Tesoro, among others.
Source: The Atlanta Journal-Constitution