The museum concept that has been circling downtown Atlanta since 2024 has moved from renderings to a named team and a shortlist of sites.
FutureVerse, the tax-exempt nonprofit behind what is now formally called the Georgia Center for Innovation and Discovery, announced what it describes as major progress on both a development team and a funding structure for the estimated $100 million project. Earlier marketing materials called the concept America's Only Museum of the Future.
Who is now attached
Cushman and Wakefield is representing FutureVerse in selecting a building site. Clark Construction has joined as builder, with DaVinci Development Collaborative and IMPACT Development Management as project managers. Atlanta firm Cooper Carry was enlisted earlier as project architect.
The organization says it is finalizing a strategy to secure long-term land control, which is the step that separates a concept from a project. A new rendering released alongside the announcement depicts a multi-level atrium.
The funding question
The announcement flags public dollars as among the sources being pursued for a $100 million privately led attraction. That is worth watching. Downtown has several public funding mechanisms in active use, from Westside and Eastside TAD grants to Invest Atlanta inducements, and each has finite capacity.
Where it might land
A specific site has not been named. FutureVerse leadership has previously discussed locating the attraction at Centennial Yards, in conversations with developer CIM Group, which would place it beside Cosm's immersive dome and the Live Nation venue in the entertainment district taking shape across from the stadiums.
The tourism district already carries the Georgia Aquarium, World of Coca-Cola, the College Football Hall of Fame and the National Center for Civil and Human Rights within a few blocks. A future-focused museum would be an addition to a cluster rather than a new anchor on its own, which is both the strongest argument for the location and the reason the funding structure will get scrutiny.
Original reporting by Josh Green for Urbanize Atlanta, published November 2025.
